Deadline: Netflix Boards Feature Doc About British Social Media Stars The Sidemen
Netflix has acquired a doc about British YouTubers The Sidemen — the debut project from former YouTube EMEA content chief Luke Hyams‘ production company.
A teaser posted yesterday on social media for uber-popular group confirmed the Netflix deal for The Sidemen Story, with a launch date of February 14 set.
Hyams is directing, with Pangaea co-founder Sunita Mirchandani Hyams producing. Arcade Media is also attached. Luke Hyams said the doc would follow “an inspirational decade plus [a] story of friendship, ambition, perseverance and seven grown men who still love to play Hide N Seek.” It includes behind-the-scenes footage and interviews, including contributions from the group, commentators and industry sources.
The doc has quietly been in the works since 2022.
The Sidemen — a group comprising web personalities Olajide ‘JJ’ Olatunji (KSI), Simon Minter (Miniminter), Joshua Bradley (Zerkaa), Tobit ‘Tobi’ Brown (TBJZL), Ethan Payne (Behzinga), Vikkstar123, and Harry Lewis (W2S) — have amassed well over 100 million subscribers across platforms, including nearly 21 million on their main YouTube channel. Their videos include challenges, games and video game commentaries.